Melissa Del Bono established meli melo in April 2005 as a UK Limited Company headquartered in London. Meli melo is a British handbag label, with Italian heritage.
Meli melo from the outset has developed a strong value proposition around a carefully controlled marketing and distribution strategy, which has built a loyal following giving the brand cache and international acclaim.Today meli melo designs, develops and produces luxury leather handbags for premium retailers and customers worldwide.
The values of the brand are to create versatile, desirable, stylish yet subtle handbags, which are led by design. Luxury leather and the distinct shapes of meli melo allow the bags to do the talking. Sculptural yet understated, meli melo bags blend day and evening for confidence and focus. The foundations to the meli melo label are based on the philosophy of creating a collection of accessories that are sophisticated, chic yet practical.
The collection is made up of ten unique models, each serving an individual purpose ranging from everyday life through to evening chic – the first ever bag, the “B.B. Bag” featured a set of unique patented inverted handles, which sought to revolutionize the concept of how to carry your bag forever more. The B.B Bag evolved in ten years to become the infamous Thela Bag, which has now become a worldwide phenomenon. The Thela Bag is the most popular bag to date, worn on several occasions by style icon Olivia Palermo. It’s sleek trapeze shape and inverted handles offer the market something original and effortless for everyday, making the wearer feel special.
Olivia Palermo is not the only one who has been seen holding meli melo bags. The list of celebrities who love meli melo is extensive; from Kate Middleton, Sienna Miller, Penelope Cruz, Margherita Missoni, Poppy Delavigne, Kate Moss, Nicole Ritchie to Danni Minogue, they have all been seen wearing meli melo, some of whom are featured in our celebrity section others can be seen in the press area.
Meli melo naturally appeals to a number of different demographic groups. The versatility and variety of its collections allow customers to have several options to choose from according to their fashion mood or need. The wide assortment of styles and colour range will make it difficult to choose a single piece- you will be spoilt for choice.
The company continues to evolve, and now meli melo is entering into a more mature stage, taking the current collection to new heights, experimenting with different materials and designs with plans to branch further afield into accessories over time and outside the fashion world.
Keep your eyes open for each season’s collection as they fully embody the brands ideology and style.